2025·Branding·Branding / Web

Lumen Co.

A heritage furniture brand, rebuilt for the modern web.

The brief

We led a full identity refresh and rebuilt Lumen's eCommerce platform on a headless stack. Result: a brand that finally matches the product.

The problem

Lumen's 40-year-old brand had drifted across decades of inconsistent design. The site couldn't keep up with their flagship product launches.

The approach

Six-week brand sprint to consolidate visual identity, followed by a 10-week headless Shopify build with a custom CMS for editorial storytelling.

Let's build

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