2024·Branding·Branding / Marketing

Helio Coaching

Coaching practice rebuilt around an opinionated brand.

The brief

From generic 'executive coach' positioning to a sharply defined niche the founder owns outright.

The problem

The founder was great but the brand sounded like every other coach. Inbound was thin.

The approach

Positioning sprint to define a defensible niche, followed by a brand and content engine built around the founder's actual point of view.

Let's build

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